Recently, a Luckin Coffee employee posted footage on social media showing a store destroying co-branded packaging overnight, with trash bins full of unopened cup sleeves and takeaway cups, quickly sparking discussions among netizens about waste and environmental protection. According to the employee, on the eve of the end of each co-branding campaign, stores must cut and destroy remaining materials under surveillance, including previously co-branded Chengdu Cultural Tourism small panda keychains. Some netizens compared this with Cotti Coffee's approach, arguing that continuing to use expired packaging materials both reduces waste and gives customers surprises; others with knowledge of the matter pointed out that the destruction may be forced by the licensing period granted by the co-branding partner, and using them beyond the period could lead to breach-of-contract compensation. Behind this controversy lies the dilemma of materials management and intellectual property compliance amid the co-branding boom. [more…]

Recently, the Shanghai Cyberspace Administration found during a follow-up inspection that six coffee companies—Luckin, Mstand, COSTA, Pacific Coffee, Nowwa, and Yichi Garden—have still not effectively implemented the requirements of the Personal Information Protection Law, and have problems with illegally collecting consumer information, and were therefore summoned for talks again. This is another concentrated action following the legal education training in May this year for 24 brands including Starbucks and Luckin. A reporter's test found that if users refuse to provide permissions such as precise location, some brands' mini-programs cannot place orders normally. The regulatory authorities said they will continue to carry out "look back" inspections and will file cases, impose penalties, and publicly expose companies that repeatedly refuse to correct their ways. While enjoying the convenience of coffee, consumers also need to pay attention to their own privacy and security. [more…]

Recently, a coffee shop branded "People's Coffee" sparked widespread discussion in Shijiazhuang. A subsequent media investigation found that similar stores have covered 18 provinces and 20 cities nationwide, with nearly 30 directly operated outlets. Its parent company, YaoChao (Shanghai) Culture Communication Co., Ltd., has applied for the "People's Coffee" trademark multiple times since 2022, but all applications were rejected. It only holds two registered trademarks: "Chao People's Coffee" and "YaoChao People's Coffee." However, the actual store signs do not display the words "Chao" or "YaoChao." This phenomenon has drawn public attention to commercial signage compliance, trademark usage norms, and potential legal risks, and lawyers have also offered professional interpretations. [more…]

Recently, a blogger publicly complained that the Starbucks App pushes promotional messages based on real-time location, saying that they are marketed to wherever they go, sparking heated discussion among netizens. Starbucks customer service said they were not aware of the matter and had reported it to the public relations department. It is worth noting that Starbucks has repeatedly been notified and summoned by regulatory authorities in the Chinese market over personal information collection issues, and in June 2025 its App and WeChat mini-program again appeared on the list of notifications for illegally and improperly collecting and using personal information. This debate over precision marketing and the boundaries of privacy has once again pushed brands' use of user data into the spotlight. [more…]

Coffee consumption continues to heat up, and the market keeps penetrating into broader demographics. Recently, home cafés and independent shops have launched a freshly ground and freshly extracted espresso liquid that offers nationwide free shipping. It uses plastic sealing plus ice packs and cold-chain delivery, keeps for about 7 days refrigerated and up to half a month frozen, and has drawn attention because its aroma and crema performance are better than assembly-line instant products. While consumers ask on social platforms how to buy it, some also question whether it can still count as "freshly extracted" after long-distance transport, whether home workshops can meet food-safety requirements, and whether such products fall into the "three no's" category. This article sorts out the selling points, controversies, and potential risks of this new business format, and highlights the difficulties merchants need to face in quality control, marketing, and compliance. [more…]

Recently, a chain brand named "People's Coffee" has sparked widespread controversy over the use of its store logo. Media pointed out that there are discrepancies between its trademark registration and actual use, which may mislead the public and damage the public value of the word "People." Subsequently, the brand "Yaochao People's Coffee" issued a statement of apology, promising comprehensive rectification, and unifying all mainland China stores under the name "Yaochao People's Coffee." Meanwhile, the first nationwide store, the Shanghai Sihang Warehouse branch, has suspended operations, and the Beijing Qianmen branch has also changed its signage and lowered drink prices. The incident continues to escalate, triggering in-depth public discussion on business ethics and legal compliance. [more…]

Recently, Starbucks was reported to conduct detailed audits of partners' daily operations by randomly accessing store surveillance footage, and listed as many as 8 violations in an internal email. From placing trash can lids on countertops to inadequate cleaning and sanitizing procedures for ice storage bins, these details that might previously have been overlooked have now become grounds for warning notices or even dismissal. After the news spread, many current employees felt greatly increased pressure, while consumers generally supported this strict oversight. This article sorts out the sequence of events, presents multiple perspectives, and explores the difficult balance that chain coffee brands must strike between food safety management and employee execution. [more…]

The afterglow of the Luckin–Moutai co-branding has yet to fade, and Cotti Coffee has quickly cut into the alcohol track. In December 2023, the Moutai Public Welfare Foundation and Cotti jointly established two funds at the Moutai Hotel in Guizhou, and authorized Cotti to exclusively sell Moutai Bu Lao Jiu and Maotan Jiu, donating 10 yuan for every bottle sold. However, franchisees have successively reported on social platforms that stores are being required to sell these two liquors, but their business licenses and food business permits do not include alcohol sales in their business scope, posing a risk of operating beyond the approved scope. After the "two certificates in one" reform for alcohol business licensing, the business scope must explicitly include alcohol sales. Whether Cotti stores can legally sell alcohol has become a hot topic of industry attention. [more…]

Recently, GuMing Milk Tea was fined over 11.61 million yuan for tax evasion, and the news quickly topped Weibo's trending list, sparking heated discussion among many consumers. Many milk tea enthusiasts expressed shock and disappointment, lamenting that the brand had "collapsed." As a well-known tea beverage brand, GuMing's tax issue this time not only involves a huge amount but also exposes loopholes in corporate compliance management. This article will sort out the timeline of the incident, the details of the fine, and consumer reactions, and explore the impact of the incident on the brand's image and the industry. At the same time, we continue to follow developments in the coffee field, bringing you professional coffee knowledge and specialty bean recommendations. [more…]

The "on-time rate" assessment metric implemented at Luckin Coffee stores is placing enormous pressure on frontline baristas. This figure, which reflects whether orders can be completed within the system's scheduled time, not only affects the customer experience but is also directly tied to employee performance. To maintain the compliance threshold, staff have no choice but to push themselves to the limit during rush periods—some even dream about scanning codes and serving orders. This article will take an in-depth look at how the on-time rate assessment operates, its dual impact on store operations, and the real situation baristas face under high pressure. When digital management conflicts with humanistic care, how should brands balance efficiency and employee well-being? [more…]

Well-known yogurt brand Blueglass was fined 400,000 yuan by the Beijing Chaoyang District Market Supervision Administration for an advertisement that carried hints about male function. In May of this year, the brand launched the "Superboy Boyfriend Power Wins a Round" series, adding ingredients such as cistanche, polygonatum, and ginseng, and paired it with advertising slogans such as "I won't sell to anyone under 18," which sparked consumer backlash. Regulators determined that its advertisement was vulgar, bordered on pornography, and violated public order. After the case came to light, the brand removed the related advertisement, but recently reporters found that the ad image still exists in the mini-program, and the product has been renamed "Good Spirit Wins a Round," while the ingredients still include maca, deer penis, and other components. As coffee enthusiasts, we pay attention to the boundaries and compliance issues of brand marketing. [more…]

Recently, a consumer discovered that a package of Costa's organic ripe Pu'er compressed tea was labeled with a shelf life of 100 years, with a production date of October 1, 2025, and an expiration date of October 1, 2125. This bizarre labeling quickly sparked questions: was it a printing error, or can tea cakes really be stored for a century? Customer service responded that "the older the tea, the more fragrant it is," but experts and lawyers both pointed out that the national standard for Pu'er tea only states "suitable for long-term storage," with no fixed number of years. A 100-year shelf life can neither be scientifically verified nor is it free from hidden food safety risks such as mold. At the same time, some e-commerce platforms still sell Costa Pu'er tea with a shelf life labeled as 9,999 days, which works out to more than 27 years. As coffee enthusiasts, Front Street Coffee also reminds you to pay attention to the compliance and scientific validity of beverage shelf-life labeling. [more…]

The chain coffee brand Lucky Cup recently drew attention due to the way it disposed of ingredients for discontinued products. According to multiple netizens claiming to be store employees, the company required that unopened materials such as oat milk, taro paste cans, and osmanthus syrup be uniformly poured into drains for destruction, with video and photographic evidence required, or the stores would be penalized. After images of large quantities of intact ingredients being directly discharged spread, many industry peers confirmed that this did happen, while netizens launched discussions around food waste, environmental pollution, and compliance. The brand has now removed the related products from its ordering mini-program, but whether the destruction method is reasonable still merits further consideration. [more…]

The "Buddha Joy Tea" series, a collaboration between Heytea and the Jingdezhen China Ceramics Museum, was urgently pulled from shelves just days after launch because it used religious figures such as bodhisattvas and arhats in commercial packaging. The Shenzhen Municipal Ethnic and Religious Affairs Bureau determined that it was testing the boundaries, and after being summoned for talks, Heytea quickly made corrections. This incident not only abruptly ended the viral popularity of the "Speechless Bodhisattva" cup, but also once again brought the legal red line on the commercialization of religious elements into public view. For the coffee and tea beverage industry, how co-branded marketing can strike a balance between creativity and compliance has become an issue that urgently needs consideration. Front Street Coffee always pays attention to industry trends and reminds brands that while chasing hot topics, they must not ignore the sensitive boundaries of law and culture. [more…]

Recently, the National Consumers League (NCL) filed a lawsuit against Starbucks in the Superior Court of the District of Columbia, accusing its "100% ethically sourced" marketing of deceiving consumers. NCL pointed out that Starbucks emphasizes ethical sourcing commitments in its marketing, yet fails to effectively address labor abuses such as child labor and forced labor in its coffee supply chain. Since 2015, Starbucks has claimed that 99% of its coffee is ethically sourced. Although its C.A.F.E. Practices program includes multiple indicators, investigative journalists in Brazil and elsewhere have still found violations at certified farms. Starbucks responded that it will vigorously defend itself and stressed that it works with farms to ensure compliance with standards. [more…]

A not-yet-opened beverage shop in Zengcheng District, Guangzhou, has sparked public debate after naming itself "Jingcha" (a homophone of "police tea") and using cartoon police imagery in its store decorations. Some see it as merely a clever pun, while more people worry it could mislead consumers. Market regulators and public security authorities have stepped in to investigate, and lawyers point out that the name may violate enterprise name registration regulations. Behind the incident lies not just the compliance of a single shop name, but the boundary between commercial creativity and public symbols. [more…]

After the pandemic eased, mobile coffee carts and home cafés quickly gained popularity on Xiaohongshu. Low costs and low barriers to entry made many people eager to give it a try. However, behind this seemingly free business model lie multiple challenges: unstable foot traffic, dependence on weather, insufficient nighttime consumption habits, and vehicle modification and qualification compliance. Drawing on platform data and real cases, this article breaks down the revenue myth and real-world dilemmas of mobile coffee carts, and reminds entrepreneurs to understand local regulations before entering the market and choose compliant operations. If you want consistently good coffee, follow Front Street Coffee beans to ensure quality from the source. [more…]

Recently, Southern Metropolis Daily reported that a banner reading "Be cautious about franchising, I've lost everything" appeared in front of an Auntea Jenny franchise store in Ningbo, Zhejiang, quickly sparking public attention. The franchisee claimed that they were heavily fined by the company for purchasing materials from outside sources, and subsequently three stores were unilaterally closed; the brand responded that the closures were mainly due to poor management and had no direct connection to the brand. Both sides stick to their own accounts, and behind the incident lie deep-seated contradictions in the franchise model regarding material pricing, penalty mechanisms, and store subsidies. This article sorts out the sequence of events, presents both sides' statements and industry observations, for the reference of coffee and tea beverage practitioners. [more…]

ChaPanda's new store at Konkuk University Station in Seoul, South Korea, recently officially opened its doors to customers. This is the brand's second store in the greater Seoul area, following its first store in Gangnam District earlier this year. At the same time, ChaPanda's stock price has performed impressively recently, with cumulative gains of nearly 70% over the past six trading days. From choosing South Korea as its first overseas destination, to launching Korea-exclusive products, to local consumers accounting for more than 80%, ChaPanda is validating its store model in the East Asian market through a differentiated strategy. This article will review ChaPanda's expansion path in South Korea, its product strategy, and the latest developments in the capital market. [more…]

In recent years, dark-themed beverages marketed for their "black" appeal have proliferated in the food and beverage market, attracting many curious consumers with their unique appearance. However, such products may harbor food safety risks. Recently, the Market Supervision Bureau of Xuhui District, Shanghai, discovered during an inspection of a milk tea shop that its "Black Coconut Strawberry Milk" was unusually dark black in color. An investigation confirmed that the staff had illegally added "vegetable carbon black" during preparation. This act violated food additive usage standards, and the shop was ordered to rectify the issue and was penalized. Notably, the brand involved is none other than "Benz Tea," which went viral last year, with its first Hangzhou store setting a record of thousands queuing and scalpers reselling cups for as much as 300 yuan. This incident once again reminds us that creative beverages must also strictly adhere to safety bottom lines. [more…]